Open Happiness

The Coca-Cola commercial, "Open Happiness", uses pathos to advertise its product. It shows a groups of pretty people in their teens, at the beach on a sunny day. They're all laughing, cheering, and having fun...  and drinking Coca-Cola, of course. This on its own gives a sense of joy. However, it's accompanied by a song called "Open Happiness". People have said "listening to this song is like shoving a bowl of rainbows and kittens into your ears," as well as other comments showing the song makes them feel happy. This demonstrates the company's purpose is to make people feel a rush of joy while watching the commercial, and therefore associate Coca-Cola with happiness. It's not just an attempt, though. They are completely successful. They are trying to get through to people by using pathos. Turning their emotions into happy ones with them watching this advertisement. It worked with those people who left comments on YouTube. It worked with me. Will it work with you?